Pinterest Affiliate Marketing: A Step-by-Step Guide to Making Money on Pinterest

Written by Zoe King ✏️

Last updated May 22, 2024
Pinterest affiliate marketing can be brutally effective for generating passive income if done correctly.

Imagine being able to turn simple pins into livable profits without creating a product or dealing with a roughneck boss.

This guide unlocks the secrets of Pinterest affiliate marketing, showing you exactly how it works, how to get started, and next-level tips for maximizing your chances of success.

What is Pinterest Affiliate Marketing?

Pinterest affiliate marketing is a way to make money by promoting other company’s products or services on Pinterest.

Pinterest is a unique social media platform that functions as a visual search engine. Users discover ideas and inspiration through “pins” – images or videos linked to external websites.

Affiliate marketing allows you to earn commissions by simply linking to relevant products through these pins.

Why Pinterest is Perfect for Affiliate Marketing

Several factors make Pinterest an ideal platform for affiliate marketing:

  • Search engine: Pinterest is a visual discovery and search engine, not just a social media platform. Unlike traditional social media platforms, hundreds of millions of users actively search for ideas on Pinterest, just like on Google Search, making it the perfect platform for affiliate marketing.
  • Clickable posts: Unlike other social media platforms dominated by non-clickable posts, Pinterest pins are all about captivating visuals that act as clickable links. Every click takes the user directly to the landing page you’re promoting.
  • Discovery mindset: Users on Pinterest actively search for new ideas and inspiration, making them receptive to product recommendations.
  • Long shelf life: Unlike fleeting social media posts, pins can stay relevant for months or even years and drive traffic consistently.
  • Targeted audience: Niche-specific boards allow you to reach a highly targeted audience genuinely interested in the products you promote.

Getting Started with Pinterest Affiliate Marketing

Now that you understand the potential, let’s dive into the practical steps to get started:

Step 1: Choose Your Niche

Focusing on a niche allows you to target a specific audience that is more likely to be interested in the products you promote.

Imagine creating pins for eco-friendly home decor products. A general audience might be interested, but a niche audience passionate about sustainability is far more likely to click and potentially buy.

Niching down allows you to tailor your content to resonate with your audience’s specific needs and build trust with them.

Additionally, it can help you establish yourself as a trusted authority within the community, making it easier to get noticed by your target audience and with less competition.

This is how to use Pinterest for affiliate marketing and see results quickly.

Some popular Pinterest niches include:

  • Home decor
  • Fashion and style
  • Food and recipes
  • Travel
  • Wedding planning
  • Health and wellness
  • Parenting
  • Beauty and makeup
  • DIY and crafts
  • Personal finance

Step 2: Build a Strong Pinterest Profile

The success of your pins hinges on a well-crafted Pinterest profile.

To begin with, choose a username that reflects your niche.

Write a bio that properly introduces you and entices viewers to explore your boards. Provide details about yourself or your brand to establish credibility and help Pinterest and your audience better understand your content.

It’s also important to create separate boards for different categories within your main topic and as well design attractive covers for each board to visually represent its content.

Most importantly, integrate relevant keywords into your profile description and board titles and descriptions (more on this later).

This will help Pinterest understand your content and increase the chances of your boards appearing in searches.

Step 3: Find High-Quality Affiliate Programs

To start promoting products, you need to sign up for affiliate programs and receive your unique affiliate links.

There are two main ways to find affiliate programs:

  • Directly with brands: Many brands offer affiliate programs on their websites. Look for a dedicated “Affiliate” section. You can search on Google using “[brand name] + affiliate program
  • Affiliate networks: Platforms like ImpactRadius, PartnerStack, ShareASale, Commission Junction, and Clickbank connect you with a vast array of affiliate programs.

Once you’ve selected your desired affiliate programs, it’s time to move to the next step.

Step 4: Build a Page or Site to Host Your Affiliate Links

Pinterest does not like it when affiliate links are directly placed on pins.

So, to succeed with affiliate marketing on Pinterest and avoid penalties, you need a landing page or website to house your affiliate links.

This can be:

  • A blog: Create a blog relevant to your niche where you can write in-depth product reviews or informational blog posts and strategically include your affiliate links.
  • A website: Build a website specifically for showcasing products and directing users to affiliate links.
  • A social link page: Use services like Linktree, Stan Store, or to create a dedicated page with all your social media and affiliate links. This is the perfect way to do affiliate marketing on Pinterest without a blog.
  • A simple landing page: Design a landing page that highlights the product and directs users to the seller’s website through your affiliate link. I use ClickFunnels and for this. This is another way to do affiliate marketing on Pinterest without a blog.

Having a dedicated landing page allows you to expand on the product’s features and benefits beyond the limitations of a pin description.

You can also monitor click-through rates and conversions for your affiliate links.

Step 5: Create Eye-Catching Pins

Pinterest is a visual platform. So it’s essential to create eye-catching, visually appealing pins that stand out on the platform.

Canva is a great tool to design captivating pins that grab the attention of your target audience.

Step 6: Optimize Your Pins for Search

Your success with affiliate marketing using Pinterest depends on how well your pins perform.

This means you need to optimize your pins effectively (a.k.a Pinterest SEO).

Strong pin titles, well-written pin descriptions, and irresistible calls to action (CTAs) are all necessary for creating click-worthy pins.

Help users discover your pins by incorporating relevant keywords in the following areas:

  • Pin title: Craft a clear, concise title using relevant keywords users might search for.
  • Pin description: Provide a detailed description while strategically placing relevant keywords in it.
  • Hashtags: Use a mix of popular and niche-specific hashtags to enhance your pins.

Step 7: Automate the Process

Using Pinterest for affiliate marketing requires creating and posting pins regularly.

Automating some of the tasks associated with affiliate marketing on Pinterest can save time and maintain consistent content flow.

For instance, Pinterest has a scheduling tool that allows you to schedule pins in advance so you can focus on other things.

You may also use Tailwind, a powerful tool that automates Pinterest tasks such as designing pins, writing content, and publishing or scheduling pins. It even gives you a customized growth plan for your affiliate marketing with Pinterest.

This is how to do affiliate marketing on Pinterest without getting burned out.

Step 8: Track Your Results and Analyze Performance

Data is crucial for optimizing your Pinterest affiliate marketing strategy.

Use Pinterest Analytics and third-party tools to track key metrics like:

  • Impressions: The number of times your pins are displayed.
  • Saves: How many users save your pins to their boards?
  • Click-through Rate (CTR): The percentage of users who click your affiliate links.
  • Conversions: The number of sales generated through your affiliate links.

Analyze which pins perform best and identify trends. Replicate successful elements and adjust underperforming pins to improve your overall strategy.

Step 9: Remember These Important Bits

This affiliate marketing Pinterest guide is written to help you succeed. So keep the following in mind:

  • Don’t just promote products – provide valuable content and genuine recommendations that resonate with your audience.
  • Always disclose that you’re using affiliate links.
  • Familiarize yourself with Pinterest’s policies on affiliate marketing to ensure you’re following the rules.
  • Making money with Pinterest affiliate marketing takes time and consistent effort. So be patient and persistent, and don’t get discouraged by slow initial progress.

Conclusion: Pinterest Affiliate Marketing

Pinterest affiliate marketing offers a compelling opportunity to turn your passion into profit.

By following this guide to affiliate marketing on Pinterest for beginners, you can establish a thriving online presence and generate income through affiliate marketing.

Happy pinning and happy earning!


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About the Author

Zoé King is a successful digital entrepreneur and creator who founded SHiFTCADEMY.COM as a way to help awesome people like you find legitimate and future-proof income ideas so you can make money and shift your life forward!

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