With short-form content booming on platforms like TikTok, Instagram Reels, and YouTube Shorts, grabbing attention quickly is key.

Studies show that viewers decide within the first 3 seconds whether to watch a video or swipe past, which means your hook—the very first line of your short video—has to be captivating.

In this post, you’ll find over 100 tried-and-true short video hooks to stop the scroll and boost engagement.

Whether you’re creating educational, entertaining, or promotional content, these hooks will help you pull in viewers from the very start.

Why Hooks Are Essential for Short Video Success 📈

The fast-scrolling nature of social media means that every video is competing for a few seconds of attention.

The hook is the part that determines whether your video grabs viewers or fades into the noise.

An effective hook can drastically increase watch time, engagement, and even the chances of going viral.

And I dare say, it can increase how much money you make with your content.

A well-crafted hook will:

• Engage your audience immediately by sparking curiosity or emotion.
• Encourage watch-through rates, which helps platforms recommend your content to more viewers.
• Establish your voice and set the tone for the rest of the video.

100+ Attention-Grabbing Hooks for Different Types of Videos 🎯

1. Curiosity-Based Hooks 🔍

Curiosity-driven hooks make people want to find out more.

Here are some examples to get viewers leaning in, eager to know what’s next.

• “Ever wondered why…?”
• “What if I told you…?”
• “The secret to…”
• “Here’s something you probably didn’t know about…”
• “Why does everyone keep talking about…?”
• “You’ll never believe what happened when I tried this…”

These hooks work because they leave a question or promise something surprising, encouraging viewers to stick around for answers.

2. Storytelling Hooks 📖

Everyone loves a good story, especially if it’s intriguing from the first line.

Storytelling hooks let viewers know they’re in for a journey or a unique experience.

• “I can’t believe this happened…”
• “You won’t believe what I saw…”
• “This is the story of how I went from … to …”
• “Let me tell you about the time I…”
• “I never thought I’d be saying this, but…”
• “This one decision changed everything…”

By giving a personal touch, storytelling hooks bring authenticity and make viewers feel part of your experience.

3. Question Hooks ❓

Questions create a moment of pause for viewers to think and relate, making them great for engagement and relatability.

• “Did you know…?”
• “Have you ever felt like…?”
• “Would you ever try this…?”
• “What’s something you wish you knew before…?”
• “Are you making this mistake too?”
• “Do you know what most people get wrong about…?”

When you ask questions, you invite viewers to engage with the topic, creating a mini-conversation in their minds.

4. Shock-Value Hooks ⚡

Shock or surprise is a surefire way to break through the noise.

These hooks grab viewers because they disrupt expectations.

• “I lost $5,000 doing this!”
• “The biggest mistake people make is…”
• “You’re doing it all wrong if…”
• “Nobody’s talking about this but it’s huge…”
• “Warning: Don’t try this unless…”
• “This went horribly wrong…”

Using shock effectively draws viewers in, especially if the topic feels relatable or urgent.

5. “How-To” Hooks 🛠️

People love practical tips, and “how-to” hooks work well for educational or informative content.

They make it clear what viewers will gain by watching.

• “Here’s how to get more views…”
• “If you’re struggling with…, try this!”
• “The best way to handle…”
• “How to go from … to …”
• “If you want to… then you need to see this”
• “Here’s the hack I use to…”

By promising a solution, these short video hooks attract viewers who need what you’re offering.

6. Numbered List Hooks 🔢

Numbered lists set clear expectations, making viewers feel like they’ll get valuable, concise information in an organized way.

• “3 ways to instantly improve…”
• “Top 5 mistakes to avoid…”
• “10 things you need to know about…”
• “7 secrets nobody tells you about…”
• “4 steps to achieve…”
• “Here are the 5 reasons why…”

Lists also signal viewers that they’re getting structured information quickly, ideal for short-form videos.

7. Relatable “Pain Point” Hooks 💡

These hooks acknowledge a common struggle, making viewers feel seen and understood.

They’re especially effective for topics involving self-improvement, productivity, or wellness.

• “Do you feel like…?”
• “Tired of trying to…?”
• “Ever wonder why you’re not making progress with…?”
• “Struggling with…? You’re not alone.”
• “Why is … so hard? Let me explain.”
• “Wish you knew how to avoid…?”

When you connect to viewers’ pain points, they’re more likely to engage with your content and see you as a trusted source.

8. Time-Based Hooks ⏰

Emphasizing time can create a sense of urgency or curiosity, which encourages viewers to stay engaged throughout the video.

• “In just 30 seconds, I’ll show you…”
• “By the end of this video, you’ll know…”
• “Watch till the end to see…”
• “It only takes a minute to learn…”
• “In less than 10 seconds, I’ll share…”
• “Stay tuned for the reveal in… seconds.”

Short time frames make viewers feel like the content will be quick and worth their time.

Bonus Tips for Crafting Your Own Unique Short Video Hooks

Hooks are a crucial part of video content, but developing unique ones can take practice.

Here are a few quick tips:

Experiment with Different Types of Hooks

Test curiosity-driven hooks in one video and relatable hooks in another to see what your audience resonates with.

Every audience is different, and you may find that one type performs best for your niche.

Be Authentic

Let your unique voice and personality come through in your hooks.

Overly scripted or forced hooks can feel insincere, especially in short-form content.

Authenticity builds trust and helps you stand out.

Adapt Hooks to the Platform

Different platforms have different norms and audience expectations.

What works on TikTok may not be as effective on Instagram or YouTube Shorts.

Experiment to see which hooks fit each platform’s vibe best.

Conclusion: Short Video Hooks 📌

With the short video hooks I’ve given you above, you’re well-equipped to capture viewers’ attention from the moment your video starts.

Whether you’re crafting story-driven content or providing practical tips, these hooks can help you stand out in a crowded For You feed.

So don’t just wing the start of your video—try out some of these hooks and watch how your engagement grows!

Start experimenting already, and soon you’ll find the hooks that work best for you and your audience.

Feel free to get in touch if you have any questions!