Privacy Policy.

Welcome to SHiFTCADEMY.COM (the “Site” or “Website”), an online content publishing platform owned and operated by The SHiFT Organization, a DBA of The SHiFT NPO Ltd. (“Company,” “we,” “our,” or “us”). We are committed to protecting the privacy and security of our users (“User,” “you,” or “your”) who visit our Website.

This Privacy Policy outlines our practices concerning the collection, use, and disclosure of your information when you use SHiFTCADEMY.COM.

By accessing or using the Website, you agree to the terms of this Privacy Policy and the terms outlined in our Terms of Use. If you do not agree with these terms, please do not access or use our Website.

Information We Collect

We collect several different types of information for various purposes to improve your experience on our Site.

1. Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and browsing activity. This information may include:

  • Device Information: Your browser type, operating system, IP address, device type, screen resolution, and other device identifiers.
  • Usage Information: How you navigate the Site, the pages you view, and the links you click.

2. Information You Provide

In addition to the information collected automatically, we may also collect your name and email address on various pages or through popups across the Site. This information is collected only when you voluntarily choose to provide it through a double opt-in process.

Double Opt-In Process for Newsletters and Content

We take your privacy seriously and want to ensure you are in complete control of your information. That’s why we use a double opt-in process for collecting email addresses and names for our newsletter and content such as downloadable eBooks:

  1. Initial Opt-In: On certain pages or popups, you may see an opportunity to subscribe to our newsletter or download an ebook. By entering your name and email address in the designated fields, you are indicating your initial interest.
  2. Subscription Confirmation: Following your initial opt-in, we will send a confirmation email to the address you provided. This email will contain a clear call to action, typically a button labeled “Confirm Subscription” or similar. Clicking on this confirmation link verifies your consent to receive our newsletter or access our gated content such as eBooks.

Opting Out

You can unsubscribe from our newsletter or any future marketing communications at any time by clicking the “unsubscribe” link included in the footer of every email we send.

Accuracy of Information and User Responsibility

By submitting your name and email address through our two-level opt-in process, you represent and warrant that:

  • The information you provide is true, accurate, complete, and up-to-date.
  • You are the sole authorized owner of the information you provide, and submitting it does not violate any third-party rights, including privacy rights.

User Responsibility

Neither the Site nor the Company is responsible for any consequences arising from the following:

  • False Information: If you provide false or inaccurate information, we may not be able to deliver the services you request, such as receiving our newsletter or downloading ebooks.
  • Privacy Violations: We rely on you to provide truthful information about your identity and ownership of the email address you submit. We will not be liable for any claims or damages arising from your submission of another person’s information without their consent.

We encourage you to be mindful of your privacy and to only submit information that is accurate and rightfully yours.

We Never Sell Your Information

We will never sell your information to any third parties. This includes any data collected through your use of the Site, such as browsing activity or device information, and information you provide, such as your name and email address. We believe your information is yours, and we will never profit from sharing it with others for marketing or advertising purposes.

Our focus is on providing you with valuable, publicly available business information. We achieve this by using anonymized data for analytics and improvement purposes, ensuring your individual activity remains private.

Use of Information

We use the information we collect for various purposes, including:

  • To operate and maintain the Site.
  • To understand how you use the Site and improve your experience.
  • To personalize the content you see on the Site.
  • To analyze trends and usage patterns.
  • If you confirm your subscription, your email address will be added to our secure mailing list to receive our newsletter containing valuable business-related information and updates. We may also send to the email address you provide to access the specific gated content you requested such as an eBook. We may also send you occasional emails related to similar downloadable or gated content you might find valuable.

Disclosure of Information

We may disclose your information to third parties in the following circumstances:

  • Service Providers: We may share your information with third-party service providers who help us operate the Site, such as analytics providers, email opt-in software service providers, and email marketing software companies. This does not constitute selling your information as we will never sell your information.
  • Legal Requirements: We may disclose your information if required by law or to comply with a legal process.
  • Business Transfers: We may disclose your information in connection with a merger, acquisition, or other business transaction.

Cookies and Your Choices

Our Site may collect information through cookies. Cookies are small data files that a website places on your browser when you visit the site. They typically include an anonymous unique identifier and allow a website to remember your preferences from one visit to the next.

Types of Cookies We May Use

  • Session Cookies: These temporary cookies are erased when you close your web browser. They may be used to remember your preferences while you are actively browsing the Site.
  • Analytics Cookies: These cookies help us understand how visitors interact with the Site, providing information about areas visited, time spent on the page, and any technical issues encountered. We use this information to improve the overall user experience.

Your Control Over Cookies

You have the option to disable cookies through your browser settings. While disabling cookies will not prevent you from using the Site, it may limit certain functionalities, such as remembering your preferences or providing a personalized experience.

Please note: The specific steps to disable cookies will vary depending on your browser. You can typically find instructions for managing cookies in your browser’s settings or privacy menu.

Data Retention

We will retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Children’s Privacy

Our Site is not directed to children under 13. If you are under 13, please do not use our Site. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us.

Changes to the Policy

The Company may, at its sole discretion, modify this Privacy Policy at any time. The modified Privacy Policy will be effective upon posting on the Site. Any changes that are made to the Privacy Policy will not apply retroactively and will not apply to disputes or events occurring before the change is published. You are responsible for reviewing the Privacy Policy of the Site on a regular basis. Your continued use of the Site following the posting of the modified Privacy Policy will be deemed your acceptance of the modified Privacy Policy.


If you are dissatisfied with any portion of the Website or with the Privacy Policy entered herein, your sole and exclusive remedy is to discontinue using the Website immediately.


For questions and inquiries, please contact us at [email protected].

Updated on May 08, 2024

Effective from May 01, 2022

Pin It on Pinterest